Deezer CEO Hans-Holger Albrecht reveals Middle East growth plans

      Published on Wednesday, 16 October , 2019      346 Views     
Deezer CEO Hans-Holger Albrecht reveals Middle East growth plans

  • Culture

Deezer is looking to double its staff in the MENA countries as it battles other companies to become the number one music streaming service in the region.

The global company, which operates in more than 185 countries and has more than 14 million active viewers, launched in the Middle East last year and has already amassed over four million registrations from music fans.

Hans-Holger Albrecht, CEO, Deezer, told Arabian Business: “Today we have around 30 people (staff members) roughly. We may grow up to 50 or 60.”

This includes, in addition to its Dubai headquarters for the MENA region, as well as offices in Egypt, Beirut and Riyadh. “We will roll these out over time,” said Albrecht.

“MENA is a very attractive market. It’s a very young market. Mobile phone penetration is to grow over 75 percent by 2035. It’s a great opportunity for us,” he added.

Deezer faces strong competition from Apple Music, Spotify, Disney, You Tube, Amazon, Beirut-born streaming platform Anghami and others fighting for top spot in the audio streaming market. According to Albrecht, who joined the company four-and-a-half years ago, penetration levels of music streaming in the US is around 20 percent, the UK about 14-15 percent and MENA is “below 2 percent”.

One key weapon the company has in its armoury, however, is local content. In August last year, Deezer partnered with the Arab world’s largest record label Rotana to offer users a wide selection of Arabic hits and access to local content from music production group Mazzika and Saudi-based telecom provider Qanawat, in addition to 56m tracks from global artists.

In the same month, it had raised $186m in fresh funds from investors including the Saudi-based Kingdom Holding Company (KHC) and French telecoms giant Orange.

“In theory we should have them all (local listeners). We have the exclusive Rotana catalogue of artists but we have deals with all other labels as well. So, in theory, we should be 100 percent. We may miss one or two but nothing jumps to my mind,” said Albrecht.

Category Culture, Gulf News | 2019/10/16 latest update at 8:42 AM
Source : Arabian Business | Photocredit : Google
Comments Add comment

Gulf Media

Related Articles

The editorial staff of Kuwait Media would like to give all of its readers from Gulf and Kuwait and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Kuwait Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Kuwait, the Gulf and the world.

Kuwait’s emir accepts gov’t resignation Emir

Kuwait’s emir accepts gov’t resignation

Kuwaiti Emir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah accepted on Thursday the resignation of the government submitted by the…

King Salman Receives Letter from Kuwait Emir Emir

King Salman Receives Letter from Kuwait Emir

Custodian of the Two Holy Mosques King Salman bin Abdulaziz received on Sunday a letter from Emir of…

Kuwaiti Emir, Jordanian king discuss ties, regional scene Emir

Kuwaiti Emir, Jordanian king discuss ties, regional scene

Kuwait’s Emir Shaikh Sabah Al Ahmad and Jordanian King Abdullah II on Wednesday discussed boost of relations between…

Amir lauds political activist Emir

Amir lauds political activist

His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah congratulated in a cable, on Thursday, political activist Dr…


Popular in GULF TV




Latest videos in GULF TV


Kuwait lifestyle and lifestyle Kuwait news


Kuwait lifestyle and lifestyle Kuwait news


Culture news and Kuwait culture news


Sport news from Kuwait and world sport news


Kuwait Events and Events News


Kuwait government News


News from the Emir of Kuwait