Ooredoo, Kuwait’s faststest network in 2016, has recently received three trophies in the fourth ‘Creativity Awards’ night by the Arab Media Forum. The ceremony was conducted under the patronage of Sheikh Salman Al-Homoud Al-Sabah, Minister of Information and Minister of State for Youth Affairs.
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The event held Monday evening in Alraya Ballroom was attended by the Information Ministry Undersecretary Tareq Al Mizrim and the Undersecreatry of New Media at the Ministry of Information Youssef Mustafa.
The event was attended by a number of distininguished media personalities and celebrities from Kuwait and the region. Representing Ooredoo at the event were Ooredoo Kuwait’s Corporate Communications Senior Director Mijbil Alayoub, Public Relations and Internal Communication Senior Manager Fatima Dashti, and Branding Senior Manager Fatima Al-Mukhaizeem.
Ooredoo won in the cateogires of best Ramadan advert, best products and services advert, and innovative purblic relations team category. The awards shed light on Ooredoo’s great efforts to engage with the local community, in creative and innovative ways and in areas and matters of their interest. Commenting on this, Ooredoo Kuwait’s Corporate Communcaitions Senior Director Mijbil Alayoub said: “We are proud to be winning such a distinguished award for the third consecutive year, and we dedicate this to our beloved customers for belieivng in us. We at Ooredoo are always striving to connect better with our customers, which reflects from our deep-rooted values of caring, connecting and challenging. We’re honored to see our efforts awarded here tonight, and we promise to deliver and engage even more with our customers.”
Ooredoo’s Ramadan TVC focuses on the true spiritual essence of Ramadan, and is entitled “Closer Connection” in reference to the connection between man and God.
The star-studded production’s lyrics are written by Emirati lyricist Ali Al-Khawar and the music is composed by Kuwaiti composer Fahad Al-Nasser. The song is a duet performed by Saudi singer Rashed Al-Majed and Egyptian star Angham, and features Tunisian singer Lutfi Boushnaq. The lyrics focus on the simplicity of making a strong connection with God by asking for His help sincerely and honestly, and it touches on the themes of God’s support and unconditional love to all people, regardless of their background.
The video features a number of well-known character, including Turkish actor Burak Ozcivit, Kuwaiti retired actress Raja Mohammed and the actor couple Fouad Ali and Haya Abdulsalam, in addition to a number of social media influences known for their philanthropist work, such as Safa Al-Failakawi, an advocate of adoption, in addition to Kuwaiti university students in the USA, Group 228, Dr Majeda Al-Yatama, Sundus Al-Qattan, and Oman footballer Ali Al-Habsi.
The commercial is produced by Senyar Productions, and is directed by Italian director Marco Bellone. This is the first jonit production between Ooredoo Group’s operating companies in the region.
Ooredoo’s second TVC, which one the category of best video for products and services, tracks the history of mobile phones in Kuwait from the ‘80s through ‘90s all the way to the millennium and the present time. Clothing, furniture and colours in the TV commercial were inspired by 1980s and 1990s. The commercial was performed by the rising stars Dhari Abdul-Redha and Ilham Ali, with a cameo role for social media influencer Musaed Al Mutairi.
Central to this TVC is a comedic character, Abu Al Hesh, whose comical situtaions reflect the evolution of mobile services in Kuwait.
The Arab Media Forum awards ceremony is considered as one of the renowned events that take place in the region, which brings together representatives from the different industries in one place to celebrate their tremendous revolutionary efforts in innovation and creativity.
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